A Briefs Encounter in Scotland
The nation reveals its regional pant preferences
Scottish women are bemoaning the news that their chaps are the biggest wearers of Y-fronts in the nation. In contrast, Londoners and Northerners are snapping up the tightest of trunks whereas the men of the Midlands and Wales favour the comfiest, roomiest boxer shorts.
In a week that saw Russell Brand spotted on the set of his new movie in a pair of small, baggy, white pants, a nationwide study* from fashion retailer Debenhams into the most popular pant styles from March 2011 to March 2012, showed that appealing underwear is a postcode lottery.
The reasons for the local diversity of pant styles are believed to be attributable to regional attitudes to everyday life. The laidback folk of the Midlands and Wales are more than happy to “let it all hang out” and opt for loose cotton boxers with elasticated waists.
However, the research also exposed Midlands men as the biggest purchasers of the tiniest tangas and thongs in the country with the region reporting they wear vastly different styles depending on the season.
A more serious approach to pants has been adopted by the Scots with snug, secure Y-fronts top of the chart. They are the most traditional of underwear and the style of pants worn by their fathers and grandfathers before them.
Fashion reigns supreme in the South and Northern cities where the waistbands of trendy tight-fitting briefs and the shortest of trunks are sported with pride. Big name brands such as Calvin Klein and Emporio Armani are the strongest of sellers year on year.
Irish men have revealed a hidden sense of humour by being the most likely to buy ‘novelty’ underwear with bold prints and cheeky slogans regularly the bestselling designs.
Explained Debenhams’ spokesperson, Ruth Attridge: “It appears a glimpse of a man’s undercrackers can give away his home town better than his accent.
“You need only to look at revealing snaps of the likes of Essex boys Mark Wright and Joey Essex and Northern lads Robbie Williams and Steven Gerrard to know that they’d never be seen in anything other than the shortest shorts”.
To accommodate the regional differences, Debenhams is reviewing its pants allocation and deliveries schedule to ensure ample supply of skimpies to Silverburn, trunks to Trafford and boxers to Birmingham.
Said Debenhams’ Ruth Attridge, “Women may be shocked at the news but they only have themselves to blame. Our research also revealed that 78 per cent of men rely on their mother, wife or girlfriend to keep their pants drawer fully stocked!”
According to Debenhams’ figures, the most popular pants according to city are:
London – Emporio Armani black stretch cotton hipster briefs
Cardiff – Mantaray rugby stripe boxers
Edinburgh – Jockey Y-front briefs
Liverpool – Calvin Klein logo briefs
Newcastle – Jockey 3D briefs
Birmingham – Thomas Nash pack of three plain boxers
Bristol – Calvin Klein hipster briefs
Dublin – Mantaray printed trunks
Brighton – Calvin Klein no-show briefs
Glasgow – Sloggi Y-front midi-briefs
Notes to Editors:
For more information, please contact:
0207 529 0172 / 07792 591 035 / firstname.lastname@example.org
Debenhams Press Office
020 7529 0236 / email@example.com
Notes to Eds
*A thousand men were questioned through an online survey, conducted by Debenhams Customer Insight team and results combined with sales statistics from Debenhams menswear department
Debenhams currently stocks 332 different pants options, including tangas, thongs, boxers, briefs and trunks. Sizes range from XS to XXL and brands include Calvin Klein Underwear, Emporio Armani, Sloggi, Jockey, HOM, Thomas Nash, Red Herring, Adidas, Craghoppers, Debenhams, J by Jasper Conran, Jeff Banks, Maine New England, Mantaray, Oiler & Boiler, Rocha.John Rocha and Ted Baker.
Debenhams is a leading department stores group with a total of 170 stores in the UK, Republic of Ireland and Denmark. It offers a wide range of products across womenswear, menswear, childrenswear, lingerie, accessories, health and beauty, homeware and gifts.
Trading from over 12 million square feet of space, Debenhams employs nearly 29,000 people. In addition, it has 65 international franchise stores in 25 countries around the world.
Debenhams also has a growing multi-channel business which seeks to integrate the instore and online business to give customers maximum choice and flexibility in the way that they shop.