Ladies are legging it to stock up on fake tan
Sales of fake tan specifically for legs have rocketed this week thanks to the hot weather causing British women to expose their legs for the first time this year, says Debenhams.
Fake tanning lotions made just for legs including St Tropez everyday perfect legs and Lancôme flash bronzer leg gel are up 105% on last week and 17% up on this time last year.
In response, Debenhams has now introduced a ‘tan tone’ chart in its beauty halls to encourage a realistic colour match and prevent the ‘tangoed look’.
Due to temperatures reaching 23°C a record high for March, brave Brits are baring their legs but ensuring that they avoid the pasty winter look by plastering their legs in fake tan.
Vicky Hewitt, spokesperson for Debenhams said: “Our sales show that ladies are legging it to Debenhams to stock up on fake tan and get a healthy glow from hip to toe.”
“We’ve created an exclusive ‘tan tone’ chart to help our customers achieve a natural sun kissed look rather than imitating an Oompa-Loompa.”
“We want customers to embrace the sunshine and proudly expose their legs rather than hiding behind a pair of tights. Think Pippa Middleton rather than Magda from There’s Something About Mary.”
Research shows that a surprising 73% of self tanners only apply fake tan to their legs and not the rest of their body in order to save time when getting ready for a night out.
Continues Hewitt, “Our beauty hall consultants are often approached by customers who aren’t confident about choosing the right colour match for their legs.
As well as issuing the chart to stores, Debenhams has briefed its beauty staff to assist customers with shade selection and tackle any tanning woes.”
The tan tone chart covers a whole spectrum of colours from pale and interesting to radioactive orange. It resembles a paint colour guide so it’s easy to get the right shade whether you want to look like you’ve had a long holiday in the Caribbean or caught some rays during a weekend in Bournemouth.
Debenhams will soon be stocking St Tropez’s dark mousse, the darkest colour that they have issued to date and perfect for the hard core tanatics.
Alternatively, for those who don’t trust their own self-tanning skills, in selected stores Debenhams has St Tropez studios for a professional spray tan whether it’s just your legs or whole body.
Notes to Editors:
For more information, images and samples, please contact:
Vicky Hewitt – 020 7529 0536 / Vicky.firstname.lastname@example.org
Debenhams Press Office – 020 7529 0236 / email@example.com
NOTES TO EDITORS
Debenhams stock a wide variety of self tanning products, including best selling brands at Debenhams: Fake Bake, St Tropez, Xen-Tan, Chanel, Famous Dave’s, Natio, Benefit, Guerlain, Elemis, bareMinerals, Piz Buin, Estee Lauder and Dior.
1,000 customers participated in the survey.