Men will be gaining inches this season in one of the most sought after places - their height.
In response to customer demand, Debenhams has introduced a range of ‘platform’ shoes for men which have leapt to the top of the bestseller list in the menswear department since hitting stores on Monday of last week.
The shoes which are half an inch higher than the average shoe are outselling expectations by 85%.
Spokesperson for Debenhams Lizzie Singleton says, “This will come as welcome news to shorter men everywhere. Now there is a stylish way to boost your height whilst still being on trend, as opposed to opting for the dreaded Cuban heel”.
“In recent years we have seen women’s heels go to extreme lengths and now men are finally able to measure up”.
Mini celebrities such as Tom Cruise, Nicolas Sarkozy, Simon Cowell, Bono and Robert Downey Junior are rarely spotted on the red carpet without their height-boosting footwear. Even 6’ 4” David Hasselhoff has been spotted recently in some extreme heels.
The shoes hitting store are significantly higher than the retailer’s average footwear and can boost a man’s height by a crucial 1.2 inches. They have the appearance of a classic brogue and are also available in a boot option. They don’t have an obvious heel and allow the wearer to boost their height in a subtle manner whist still being on trend.
Continues Lizzie Singleton; “We haven’t seen a trend for platforms since the 1970’s – however we are urging men to leave their vintage heels in the loft and opt for a more stylish 2012 version”.
Height-boosting footwear was first used in Ancient Greek theatre to boost the height of important characters but did not become mainstream until the 1970s when popularised by rock stars and models.
The retailer is looking to expand the range further for Autumn Winter 2012 and has a range of different styles that will be introduced later in the season, Including brogues and loafers, giving a modern twist to these classic styles.
The shoes are from the J Jeans by Jasper Conran range, prices start at £80.